Check COVID-19 restrictions.

Find out moreOpens in new tab or window

Heineken Experience Admission Ticket

By Heineken Experience
Price is 198 krper adult


Free cancellation available
Mobile voucher
Instant confirmation
Cleanliness and safety

Cleaning and safety practices

Masks required
Contactless tickets
Personal safety equipment


  • Go back to the beginning of 150 years of Heineken®

  • Learn about the brewing process – from barley to bar

  • Challenge your friends to draught the perfect beer

  • Find out what it takes to serve a star

  • Enjoy the authentic taste of Heineken®

Check Availability

Return to your original page

What's included, what's not

  • What's included

    Two Heineken® beers for visitors 18 and older

Know before you book

  • Children 11 and younger are complimentary. Visitors under the age of 18 must be accompanied by an adult.

  • According to Dutch law and Heineken policy, alcoholic drinks are not being served to visitors under the age of 18.

  • The Heineken Experience is accessible for wheelchairs.

  • Heineken Experience app available in 9 languages from the App Store and Google Play Store. Provided languages: English, Dutch, Spanish, Portuguese, Mandarin, Italian, German, French, and Russian.

  • Hours of operation are 10:30 AM– 7:30 PM Monday to Thursday (Last admission at 5:30 PM) and 10:30 AM–9 PM Friday to Sunday (Last admission at 7 PM)

  • Due to COVID - 19 No self-guided tour, we will guide all tours. All tours are in English.

What you can expect

COVID - 19 Measurements

  • Strict being on time policy! Be on time!
  • Keep 1,5 m distance.
  • Wash your hands
  • Follow our ambassadors
  • No entry without an online ticket.
  • No self-guided tour, we will guide all tours. All tours are in English.

A warm welcome, a cool beer.

1867 was a ‘dam good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. Today, the Heineken Experience opens up a real ‘dam experience.

In the pumping heart of the old brewery, you can dive into the beer, uhh… world of Heineken®. In a 90-minute self-guided tour, you’ll learn about the company’s heritage, brewing process, innovations and about what it takes to serve a star.

After entering the historical building, you’ll find out that the world-famous beer is made from just four natural ingredients. Discover the brand’s sponsor activities in Formula 1, the UEFA Champions League and the Rugby World Cup. And surely, at the end of the tour, you can raise your glass with new friends.

We are your guide to a genuine taste of Heineken® and your ‘dam local friend. Welcome to the home of Heineken®.


During your visit
We kindly ask you to bring your own mask and wear it during the tour. Of course, we don't expect you to be able to fully enjoy your Heineken(®) beer with a mask on. You can take it off when taking a sip, but please make sure to keep distance from others.

Don’t forget to bring your mask. In case you forgot your mask, we have extra masks at our entrance. But we encourage to bring your own (reusable) mask to reduce waste.

Starting from September 25, Heineken Experience will request to show a COVID-19 QR code Certificate, with a negative test result, proof of vaccination, or proof of recovery.

Cleaning and safety practices

Enhanced cleanliness measures

  • High-touch surfaces cleaned and disinfected
  • Vehicles and venues kept vacant between travellers

Social distancing

  • Contactless ticket redemption
  • Social distancing measures in place
  • Protective shields in place at main contact areas

Safety measures

  • Personal protective equipment worn by staff
  • Temperature checks available
  • Masks required
  • Hand sanitiser provided
This information is provided by our partners


Open map

Activity Location

  • Heineken Experience
  • 78 Stadhouderskade
  • Amsterdam Noord-Holland 1072 AE

Meeting/Redemption Point

    • Heineken Experience
    • 78 Stadhouderskade
    • Amsterdam Noord-Holland 1072 AE

4.4 average out of 5 rating of 230 reviews


Sort reviews by

Supercharge your planning powers

Use the Expedia app to organise your entire trip and find app deals on the go

Text yourself a download link

By providing your number, you agree to receive a one-time automated text message with a link to get the app. Standard text message rates may apply.
Scan the QR code

Scan the QR code