Truly recommend this hotel. It's personal, the staff is wonderful, the rooms are clean and super nice(except for som use of renovation of the balconys). The beach is 30 seconds from the hotel and there are local food stores just around the corner and everything you want to see in Tel Aviv is maximum 20 min by cab from the hotel. The Amazing area Neve Tzedek and Rotschield street is just 10 min by cab away.
The hotel even offered yoga free of charge on their amazing roof top. That said, we couldn't have a better start of our vacation.