Escape to your perfect Sevierville retreat in the heart of the Smoky Mountains! Relax in your private patio hot tub, enjoy classic arcade games, stream your favorite shows on the Smart TV with Roku, and cook in the fully equipped kitchen. This pet-friendly cabin sleeps 6, features fast WiFi, easy keyless entry, washer/dryer, and an open layout ideal for families or small groups. Book your Smoky Mountains getaway today and start making unforgettable memories!
The Space:
🏞️ 𝗬𝗼𝘂𝗿 𝗗𝗿𝗲𝗮𝗺 𝗦𝗺𝗼𝗸𝘆 𝗠𝗼𝘂𝗻𝘁𝗮𝗶𝗻 𝗚𝗲𝘁𝗮𝘄𝗮𝘆 𝗔𝘄𝗮𝗶𝘁𝘀!
Step into a place where Southern charm meets mountain magic. Here in Sevierville, life slows down just enough for you to breathe in the fresh mountain air, sip your morning coffee on the porch, and feel that sweet peace you’ve been craving. Every corner of this town tells a story, of bluegrass tunes floating through the evening air, of family dinners that turn into laughter-filled memories, and of golden sunsets that make you forget about everything else.
Whether you’re here chasing adventure, seeking a cozy hideaway, or simply wanting to feel the warmth of true Southern hospitality, this is where it all begins. Come stay awhile, the Smokies are calling, and your home away from home is waiting.
| ❤️ ❤️ ❤️ 𝗪𝗵𝗮𝘁 𝗚𝘂𝗲𝘀𝘁𝘀 𝗮𝗿𝗲 𝗦𝗮𝘆𝗶𝗻𝗴 ❤️ ❤️ ❤️ |
Words that inspire us and experiences that await you.
❛❛ Abe & Kate were wonderful hosts! They gave detailed instructions for everything we needed, they always responded right away and gave so many helpful suggestions on things to do in the area. The condo was perfect, it had everything we needed and the bonus of the private hot tub was amazing after a day of adventures. ❜❜ (Anthony And Lisa)
❛❛ We enjoyed our stay here. The hot tub was amazing, location was great in a safe, quite neighborhood - easy to find! If you plan to have someone sleeping on the couch I recommend bringing an extra blanket as there was no extra blankets in the Airbnb. Overall, would stay here again! ❜❜ (Shannon)
❛❛ We thoroughly enjoyed our stay here. The location was perfect, we were about a 10 minute drive to the attractions of Pigeon Forge but out enough that nights were quiet. The house was clean and the little guys loved the game machine! ❜❜ (Stephanie)
| ❤️ ❤️ ❤️ 𝗚𝘂𝗲𝘀𝘁𝘀 𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 ❤️ ❤️ ❤️ |
Come see why our guests love their time here!
✦ Wonderful Hosts, super friendly, and very responsive
✦ The private hot tub was a huge hit it was clean and hot
✦ Convenient to downtown Pigeon Forge but still tucked away in a safe, quiet, and peaceful neighborhood
✦ Clean, comfortable, and well-stocked with everything needed for a great stay
✦ Family-Friendly
✦ Beds were comfortable
✦ Great Value
| ⭐️ ⭐️ ⭐️ 𝗟𝗶𝘃𝗶𝗻𝗴 𝗮𝗻𝗱 𝗟𝗲𝗶𝘀𝘂𝗿𝗲 ⭐️ ⭐️ ⭐️ |
Step inside, unwind, and enjoy a thoughtfully designed space perfect for relaxation and making memories.
𝗢𝘂𝘁𝗱𝗼𝗼𝗿 𝗙𝘂𝗻
🏡 Private half-fenced backyard
💦 Let the bubbling warmth of your Hot tub melt away stress
☕️ Outdoor coffee table for two, perfect for sipping & stargazing during the evening.
𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗜𝗻𝗱𝗼𝗼𝗿
🕹️ A classic arcade machine for endless entertainment.
𝗢𝗻 𝘁𝗵𝗲 𝗺𝗮𝗶𝗻 𝗹𝗲𝘃𝗲𝗹
🛜 High-speed WiFi internet
🐶 Pet-friendly with an extra fee
🛋️ Sink into the standard sleeper sofa
🧻 Complimentary Coffee, Towels, & Toiletries
🏡 Spacious & Stylish Open-Concept Living Area
🍳 Fully equipped kitchen with modern appliances
🧽 Double basin sink for effortless meal prep and cleanup
🍽️ Charming dining area, steps from the patio glass door
📺 Unwind in front of the Smart TV with Roku after a day of adventure
🫧 A fully equipped laundry room with a washer, dryer, iron, ironing board, and a Pack 'n Play for your little one’s comfort.
| ⭐️ ⭐️ ⭐️ 𝗥𝗲𝘀𝘁𝗳𝘂𝗹 𝗡𝗶𝗴𝗵𝘁𝘀 ⭐️ ⭐️ ⭐️ |
After a day of exploring, relax in your serene bedrooms for a restful night’s sleep.
2 Bedroom, Sleeps 6
2 Full and a Half Bathroom
𝗕𝗲𝗱𝗿𝗼𝗼𝗺 𝟭
Upstairs, you'll find a cozy retreat with a plush king-size bed perfect for a restful night's sleep. Just 15 steps up, this inviting bedroom features a Smart TV with Roku for streaming your favorite shows, a spacious closet, and a cute dresser for all your essentials. Wake up to soft, natural light through the large window, and enjoy the private en-suite bath with a vanity sink, toilet, and a tub/shower combination. Fresh towels and complimentary toiletries are provided for your comfort. Making it an ideal stay near Pigeon Forge, Gatlinburg, and the Smoky Mountains.
𝗕𝗲𝗱𝗿𝗼𝗼𝗺 𝟮
This cozy upstairs bedroom features a queen-over-queen bunk bed, perfect for families or groups of friends. Just 15 steps up, it includes a Smart TV with Roku, a nostalgic arcade game, and a stylish dresser for storage. The attached full bathroom features a vanity, toilet, and a tub/shower combination. You'll also find fresh towels and complimentary toiletries to ensure a comfortable and hassle-free stay in this family-friendly vacation rental.
𝗠𝗮 𝗶𝗻 𝗙𝗹𝗼𝗼𝗿 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲, there's a half bath with a sink and toilet for easy access.
From restful nights to playful moments, our place is designed for an unforgettable getaway!
| ⭐️ ⭐️ ⭐️ 𝗟𝗼𝗰𝗮𝗹 𝗖𝗵𝗮𝗿𝗺 ⭐️ ⭐️ ⭐️ |
Discover the magic of Sevierville with unforgettable experiences just moments away!
⚲ Ride Dollywood, Splash Country, and the Smoky Mountain Alpine Coaster.
⚲ Explore boutiques, cafés, and art galleries in the historic district.
⚲ Visit Tanger Outlets and The Island for top brands, dining, and entertainment.
⚲ Savor classics at Applewood Farmhouse and The Old Mill with scenic views.
⚲ Enjoy the Great Smoky Mountain Wheel and fountain shows.
⚲ Hike the stunning Great Smoky Mountains trails.
Escape to the beauty of the Great Smoky Mountains and make memories to last a lifetime at this charming Sevierville retreat. Whether you’re seeking adventure, relaxation, or a little bit of both, this home offers everything you need for the perfect getaway.
| ❤️ ❤️ ❤️ Pet Friendly Perks ❤️ ❤️ ❤️ |
▷ Don’t leave your furry friend behind – this retreat welcomes pets with open arms with extra fee! Treat your four-legged companion to a vacation they’ll never forget as you explore the great outdoors together. With plenty of pet-friendly trails, parks, and attractions nearby, there’s no shortage of adventures for you and your furry friend to enjoy.
This isn’t just a place to stay; it’s where memories are made, stories are shared, and the simple joys of Southern living come alive.
So don’t wait too long, cozy homes like this one fill up fast! Whether it’s a family getaway, a couple’s retreat, or a spontaneous mountain escape, your perfect Tennessee vacation is right here waiting for you. Go ahead and book your stay today! The mountains are calling, and your Smoky Mountain adventure begins the moment you arrive.
Guest Access:
As our guest, you'll have full access to the entire property, except for a few areas reserved for house supplies.
The Neighborhood:
William Holt is a great neighborhood for families, retirees, and anyone looking for a serene yet well-connected place to stay in Sevierville. Prime location, just a short drive to Great Smoky Mountains National Park for hiking, fishing, and wildlife spotting
▶︎ Please click "Show Host Guidebook" or visit my profile and check out our guidebook for must-visit spots. Hope you love exploring!
Getting Around:
For the most part, it is a very easy drive. The house is out in a residential area with most of the drive just being some rolling through the valley but no switchbacks or sharp inclines or anything like that. We manage a few cabins deep in the woods with switchbacks and unposted roads and this is definitely NOT that kind of place.
Other Things to Note:
| ▼ Important |
☑︎ We manage a couple of units in this building, all with very similar designs & interior decorations and potentially different orientations (e.g., kitchen on the right instead of the left). The photos on this listing were at one of our listings but you may be booked in another. Not to worry! They are all very much the same.
| ▼ House Rules & Essentials |
☑︎ Must be 21 or older to book
☑︎ Max occupancy is 6 (including children)
☑︎ NO smoking, or drugs
☑︎ NO parties – zero tolerance for damage or disruption.
☑︎ Respect the home & neighborhood
☑︎ Leave things as you found them – Damages or missing items will be charged.
☑︎ Up to 2 pets (under 50 lbs) allowed with a fee — courtesy rules apply.
☑︎ Trailers welcome – but contact us first
| ▼ Stay Details |
☑︎ CHECK IN is at 4:00PM
☑︎ CHECK OUT is at 10:00AM
☑︎ QUIET HOURS are 10:00PM - 8:00AM
| ▼ What We Provide |
☑︎ Critters are around! Keep doors & windows closed
☑︎ Linens: Sheets, pillowcases, comforters (no extra blankets)
☑︎ Starter towels are provided, at least one per guest, bring extras if needed
☑︎ Basic supplies: Starter set of TP, paper towels, trash bags, shampoo, conditioner, soap, coffee, & laundry detergent (bring more for longer stays)
Interaction with Guests:
We give our guests space - but we are available whenever you need us. We are available Monday - Sunday 9 AM - 9 PM via Airbnb Messenger. Your privacy and comfort is our highest priority!
Denna lägenhet ligger på landet och nära en temapark i Sevierville. Wilderness at the Smokies och Ober Mountain kan vara värda att kolla in om du har aktiviteter på programmet, och den som föredrar att uppleva områdets vackra natur kan utforska The Ripken Experience - Pigeon Forge och Douglas Lake. Du får inte missa Dollywood och Dollywood's Splash Country. Fiske är ett utmärkt exempel på vattenaktiviteter tillgängliga i området, och om du föredrar att stanna på land kan du prova på ridning i närheten. Gå till vår reseguide för Sevierville
Är Peaceful Stay Awaits, Sleeps 6・Hot tub・Arcade husdjursvänligt?
Nej, endast assistanshundar är tillåtna på boendet.
Hur mycket kostar det att bo på Peaceful Stay Awaits, Sleeps 6・Hot tub・Arcade?
Enligt uppgifter från den 1 nov. 2026, startar priserna från 3 728 kr för en natts vistelse för två vuxna på Peaceful Stay Awaits, Sleeps 6・Hot tub・Arcade den 2 nov. 2026, inklusive skatter och avgifter. Priset baseras på det lägsta priset per natt som hittats under det senaste dygnet för vistelser under de 30 kommande dagarna. Priserna kan ändras. Välj datum för att få rätt priser.
Hur mycket kostar det att parkera vid Peaceful Stay Awaits, Sleeps 6・Hot tub・Arcade?
Parkering är tillgänglig på boendet.
Vilka är incheckningstiderna för Peaceful Stay Awaits, Sleeps 6・Hot tub・Arcade?
Incheckning börjar 16.00.
Vilken utcheckningstid gäller för Peaceful Stay Awaits, Sleeps 6・Hot tub・Arcade?
Utcheckning sker senast klockan 10.00.
Var ligger Peaceful Stay Awaits, Sleeps 6・Hot tub・Arcade?
Denna lägenhet på landet ligger 3 km från University of Tennessee Regional Health Center-Sevierville och mindre än en mil från Dollywood och Titanic Museum. Wilderness at the Smokies och Sevierville Park ligger också mindre än en mil härifrån.
Recensioner
Recensioner för Peaceful Stay Awaits, Sleeps 6・Hot tub・Arcade
8,8
Fantastiskt
Alla recensioner som visas är recensioner från verkliga gäster. Endast resenärer som har bokat en vistelse med oss kan publicera en recension. Vi verifierar recensioner i enlighet med våra riktlinjer och publicerar alla recensioner, både positiva och negativa.Mer informationÖppnas i ett nytt fönster
8,8
Renlighet
9,4
Läge
10 - Fantastiskt i betyg. 18 av 26 recensioner
10 - Fantastiskt
18
8 - Bra i betyg. 3 av 26 recensioner
8 - Bra
3
6 - Okej i betyg. 2 av 26 recensioner
6 - Okej
2
4 - Dåligt i betyg. 2 av 26 recensioner
4 - Dåligt
2
2 - Väldigt dåligt i betyg. 1 av 26 recensioner
2 - Väldigt dåligt
1
Recensioner
Verifierad recension
10/10 Utmärkt
Thailand
14 sep. 2026
Gillade: Renlighet, incheckning, kommunikation och annonsens riktighet
Super clean and cozy! Communicated very fast. We had an issue with the bathroom downstairs and they came out to have it fixed immediately and also asked permission before entering the home. DEFINITELY will stay again
Bodde här 2 nätter i augusti 2026
Verifierad recension
10/10 Utmärkt
Ashleigh H.
18 maj 2026
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Lovely quiet place, super close to Dollywood, and very comfortable all around!
Bodde här 2 nätter i maj 2026
Verifierad recension
10/10 Utmärkt
Jim L.
5 maj 2026
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
We were very pleased with our accommodations. The location was great for accessing different points of interest in Sevierville and Pigeon Forge. Our Hosts were very attentive to any needs we had, which were few. Everything was clean. Thanks for an enjoyable stay,The Lewis family
Bodde här 4 nätter i maj 2026
Verifierad recension
10/10 Utmärkt
James R.
16 feb. 2026
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Very accommodating, very helpful when we reached out. Awesome and safe location. Looking forward to staying again.
Bodde här 39 nätter i januari 2026
Verifierad recension
10/10 Utmärkt
Safanah A.
18 juli 2022
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Excellent
We spent three days and the place was clean and had everything we need for the stay. Excellent location too.
Bodde här 3 nätter i juli 2022
Verifierad recension
10/10 Utmärkt
Christopher L.
15 mars 2023
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Long stay
We enjoyed our stay and the location allowed for quick access to the parkway which houses all the major attractions. The property is just as it looks online and the neighborhood we stayed in was quiet and relaxed.
Bodde här 70 nätter i januari 2023
Verifierad recension
10/10 Utmärkt
Heather W.
13 dec. 2024
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Fantastic spot
We loved our stay at this home! Very cozy and comfortable. It was beautifully decorated and the host was incredibly easy to reach. Would definitely stay here again!
Bodde här 2 nätter i november 2024
Verifierad recension
10/10 Utmärkt
Melinda W.
3 jan. 2024
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
New Year’s
Enjoyed the New Year in Gatlinburg!
Bodde här 4 nätter i december 2023
Verifierad recension
10/10 Utmärkt
Sydney H.
28 feb. 2024
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Sevierville Girls Trip
3 friends and I stayed at this property for a weekend getaway! The location was perfect- central to many fun spots! We also loved the sizes of the bunk beds! Perfect for just the 4 of us!
Bodde här 2 nätter i februari 2024
Verifierad recension
10/10 Utmärkt
Verifierad resenär
6 sep. 2025
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Everything about the rental was as described. It was clean, the hosts were quick with replies and there were no issues to be seen with regards to amenities. I would recommend my family and friends to seek this rental should they even be in the area.
Bodde här 5 nätter i augusti 2025
Verifierad recension
10/10 Utmärkt
Sarah S.
5 sep. 2022
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Great place
Everything was great for my family of 6!
Bodde här 3 nätter i september 2022
Verifierad recension
10/10 Utmärkt
Joy W.
18 juni 2024
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Great Stay
We had a seamless experience with this property and the owners. We stayed for a week for vacation/softball tournament. We were in a private location, but close to everything. We will stay at one of their properties again.
Bodde här 7 nätter i juni 2024
Verifierad recension
8/10 Bra
Jill P.
8 okt. 2022
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Nice
We enjoyed our stay. There were some minor inconveniences, however the property owners were extremely attentive and always easily reached. I appreciated their communication and kindness. We loved the location.
Bodde här 3 nätter i september 2022
Verifierad recension
10/10 Utmärkt
Amanda C.
30 mars 2024
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Spring 2024
My family and I booked this rental for our kids spring break getaway. The location was great. It was just far enough away from all the hustle and bustle of the city. We were able to get to all the locations we wanted within a matter of minutes. We also enjoyed walking around in the neighborhood. The rental was nice and clean- just as listed.
Bodde här 2 nätter i mars 2024
Verifierad recension
10/10 Utmärkt
Amy F.
19 sep. 2022
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Great place for families
This newly refreshed townhouse was perfect for our family. The kids enjoyed the large bunk beds with new linens. The arcade game and hot tub were also great features. The adults enjoyed the location outside the hustle and bustle of the strip, yet fairly close to Dollywood. We would definitely stay here again. The owners were great communicators.
Bodde här 3 nätter i september 2022
Verifierad recension
10/10 Utmärkt
Denise C.
29 mars 2024
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Clean, quiet, spacious place to stay
The house was clean and very spacious. Loved having 3 bathrooms. Kids enjoyed the hot tub. Owners communication was great!!
Could use a pizza pan 😁!
Bodde här 4 nätter i mars 2024
Verifierad recension
6/10 Okej
Kim W.
2 sep. 2022
Gillade: Incheckning, kommunikation, plats och annonsens riktighet
Gillade inte: Renlighet
Weekend getaway
Checkin directions were easy to follow. However, when we arrived the house was not fully cleaned. Abe and Kate were very prompt in responding and took care of it.
Bodde här 3 nätter i augusti 2022
Verifierad recension
10/10 Utmärkt
Caroline B.
25 okt. 2024
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Romantic getaway & quiet
Overall the place was nice and great for a romantic getaway with the hot tub and the quiet neighborhood. One thing that the photos didn’t show is that since this is a townhouse complex that is surrounded by a forest the fence doesn’t enclose the yard fully. You can’t see your neighbors, but the Forrest is open. Not an issue for us but it does get creepy at night and the animals like to make noises. Host was very easy to communicate with helped work out any issues we had asap. Would stay here again!
Bodde här 4 nätter i oktober 2024
Verifierad recension
4/10 Dåligt
Shay M.
9 apr. 2026
Gillade: Incheckning och kommunikation
Gillade inte: Renlighet och annonsens riktighet
Out first location was horrendous. Very gross and not maintenanced. Microwave doesnt work Hot tub doesnt work Bed pillows had hair and eyelashes all over them Drywall patches everywhere Broken towel racks Missing kitchen drawers Open face nails in transition strips Dirty plate put back in cupboard Living room space table almost falling apart Couch very used and stained Broken floor board upstairs Fridge falling over not level Dishwasher not installed falls out of space when opening the door Bloody Kleenex in bed Bunk bed squeaks so loud you can't sleep Door frame rotted out on front door When I asked about a new location because this one was so nasty they were very quick to respond and moved us quickly. The second location was better however the dishwasher smelled of mildew and had mold all over racks and edges. Overall just not well maintained. Communication was fast and easy though. Would still not recommend this place.
Bodde här 4 nätter i april 2026
Verifierad recension
4/10 Dåligt
Anthony D.
21 juni 2026
Gillade: Incheckning och plats
Gillade inte: Renlighet och annonsens riktighet
Future guests deserve to know that the property we received was materially different from the property represented in the listing photos and reviews. When we arrived, we immediately noticed numerous maintenance and cleanliness issues, including damaged flooring, missing closet doors, broken window shades, stained furniture, plumbing problems, and a neglected backyard with heavily rusted patio furniture. The overall condition of the unit showed significant signs of deferred maintenance and did not match the clean, bright, well-maintained property depicted in the listing. The biggest issue emerged later in our stay when the host informed us that we were not actually staying in the unit shown in the listing photographs. Instead, we had been assigned a different unit with a similar layout and furnishings. While the units may be comparable in design, the condition of the unit we received was substantially poorer than the one used to market the property.To the host's credit, repairs were offered after we reported the problems. However, we were on vacation and did not want to spend our time coordinating maintenance visits. The primary concern is not any single maintenance issue but the fact that the accommodations provided did not match the accommodations advertised. Had we known we would not be staying in the unit shown in the listing photos, we would have made a different booking decision. For that reason, I cannot recommend this rental in its current condition.
Bodde här 4 nätter i juni 2026
Verifierad recension
6/10 Okej
Debra B.
24 mars 2023
Gillade: Renlighet och plats
Gillade inte: Incheckning och kommunikation
Disappointed with owner
This property is listed as a condo where I come from they are called townhomes. There is nothing wrong with this other than I am an older person with knee problems and can’t climb stairs. This property is an excellent choice for anyone who does not mind this sort of thing. The property was clean and nice and photos are as they appear. Things happen and I understand, but we were given the incorrect code to the door and had to stay in a motel for a night and day until it could be corrected. The arcade game in the guest room did not work and there were no curtains over the two upstairs bathrooms. We had no water for a short period as workers were working on the water lines which I am sure the owner knew was going to happen ahead of time but neglected to tell us. I brought all these issues to the owners attention and hopefully all will be corrected for the next guest.
Bodde här 4 nätter i mars 2023
Verifierad recension
2/10 Väldigt dåligt
Kenneth R.
29 juli 2025
Gillade: Incheckning och kommunikation
Gillade inte: Renlighet och annonsens riktighet
Property is dire need of upkeep. Door handle to patio was broken and only way to close door was to use the deadbolt which makes it really convenient if you want to use hot tub. No pavers or anything around hot so you better have shoes on or you have to walk on rocks. Bottom of back and trim was all rotten out with gaps showing to outside. Flooring had gaps all over it in the kitchen some to where you could cut foot if barefoot. Numerous lightbulbs were burnt out. I night I first thought I was hearing things. Turns out I was because when we went to kitchen area and found a switch that worked two mice took scurried across the floor. Couch had one leg of the couch that was broken/bent. Cabinet in one bathroom had handle broke off laying on the floor. Certain walls have black paint on them so who knows what they are covering up. Ceiling above wall in door has had water damage before. Place looks nice from outside that’s all I can say about it
Bodde här 5 nätter i juli 2025
Verifierad recension
8/10 Bra
Richard
24 okt. 2026
Gillade: Renlighet, incheckning, kommunikation och annonsens riktighet
some windows didnt have shades
Bodde här 3 nätter i september 2026
Verifierad recension
10/10 Utmärkt
Christina R.
29 juli 2025
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet
Bodde här 7 nätter i juni 2025
Verifierad recension
10/10 Utmärkt
Allison F.
27 apr. 2025
Gillade: Renlighet, incheckning, kommunikation, plats och annonsens riktighet