We stayed here for 7 days and were amazed by how friendly, helpful and thoughtful the staff were. Because the hotel only has 30 rooms it allowed for the interactions to be more intimate and they remembered us well as we never really had to identify ourselves besides telling the room we stayed in a couple of times (putting stuff on our hoteltab etc.).
At arrival we recieved a warm welcome and got a complimentary couples massage that we could book any day we liked. When we got into our room there was a wine bottle and dried fruit waiting for us with a personalized letter. We never felt hesitant to ask the staff for various tips about where to eat, party, bookings we felt curious about and other things surrounding the trip. We were recommended a hummus place that we fell in love with so much that we went 3 times!
Cleaning staff were also good and we never felt that the cleaning was lacking. Service as mentioned was amazing, nothing at all to complain about. They had coffee, water, cookies and fruit in the outdoor area on bottom floor and the terrace had a tap with an alcoholic drink we think was prosecco (?), jacuzzi and a bathtub. We really liked the hotel and the area it was in, Neve Tzedek, had everything within 10 minute walking distance - good clubs, the beach, restaurants, vegan gelato, the carmel market etc.
When we return to Tel Aviv in the future (soon), we will absolutely stay here again and would recommend to everyone we know to do so too!