We chose this hotel due to its proximity to the airport and the fact that we were heading south to Abu Simbel early in the morning. This makes a lot of sense because if you stayed in the center of Aswan, you'd have to take an extra 30 minutes to get to Abu Simbel.
The service at the hotel was top-notch; from the driver who took us from the airport to the hotel, to each and every staff member of the hotel. We were welcomed with a good drink and a dinner waiting for us in our room!
The hotel's design is lovely, and there's a great view from the hotel of the Nile River.