Cordovilla

Reseguide

Spend any time driving around Spain and you're likely to encounter a bullboard.  These giant 46ft tall (14m) bulls have a lively history.  The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772).  At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them.  A decade later the regulations changed, forcing the signs further from freeway.  To compensate, Osborne doubled their height.

That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways.  The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs.  President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed.  

By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous.  Think of the bulls like the Golden Arches - there's just no need to say anything more. 

Some 90 or so bullboards still dot the Spanish landscape.  This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road.  For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Spend any time driving around Spain and you're likely to encounter a bullboard.  These giant 46ft tall (14m) bulls have a lively history.  The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772).  At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them.  A decade later the regulations changed, forcing the signs further from freeway.  To compensate, Osborne doubled their height.

That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways.  The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs.  President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed.  

By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous.  Think of the bulls like the Golden Arches - there's just no need to say anything more. 

Some 90 or so bullboards still dot the Spanish landscape.  This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road.  For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

5 out of 5
Arroyo de Santo Domingo, 3 Salamanca Salamanca
Priset är 1 189 kr per natt mellan 12 feb. och 13 feb.
1 189 kr
12 feb. – 13 feb.
inklusive skatter och avgifter
Detta hotell i lyxstil ligger i Salamanca. Här har du tillgång till gratis wi-fi, utomhuspool och frukost. Våra gäster brukar tala väl om den hjälpsamma personalen ...
9,4/10 Exceptional! (799 recensioner)
Fantastisk frukost på ett underbart boende i Gamla stan nära till allt kommer gärna tillbaka

Recension från 3 nov. 2025

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels
Hotel Sercotel Las Torres Salamanca

Hotel Sercotel Las Torres Salamanca

3 out of 5
C/ Concejo Nº 4 Salamanca
Priset är 523 kr per natt mellan 4 feb. och 5 feb.
523 kr
4 feb. – 5 feb.
inklusive skatter och avgifter
Detta hotell för affärsresenären ligger i Salamanca. Här har du tillgång till gratis wi-fi, frukost och en reception (öppen dygnet runt). Våra gäster brukar ...
8,6/10 Excellent! (579 recensioner)
Very good. Well situated. Close to everything you want to see . Lots of restaurants near by. Very satisfied.

Recension från 1 okt. 2023

Hotel Sercotel Las Torres Salamanca
Sercotel Puerta de la Catedral

Sercotel Puerta de la Catedral

4 out of 5
Plaza Juan XXIII, 5 Salamanca Salamanca
Priset är 685 kr per natt mellan 8 feb. och 9 feb.
685 kr
8 feb. – 9 feb.
inklusive skatter och avgifter
Detta hotell ligger i Salamanca. Här har du tillgång till gratis wi-fi, frukost och rumsservice. Våra gäster brukar tala väl om den hjälpsamma personalen i sina ...
9,2/10 Wonderful! (764 recensioner)
Kanonhotell mitt i smeten i Salamanca. Trevliga rum, sköna sängar, bra frukost. - för svårt med parkering då hotellets parkering var fullt.

Recension från 24 aug. 2024

Sercotel Puerta de la Catedral
Lägsta pris per natt som vi hittade under de senaste 24 timmarna, baserat på 1 natt för 2 vuxna. Priser och tillgänglighet kan komma att ändras. Ytterligare villkor kan gälla.
Salamanca Suite Studios

Salamanca Suite Studios

3.5 out of 5
Plaza de la Libertad, 4 Salamanca Salamanca
Detta lägenhetshotell ligger i Salamanca. Här har du tillgång till frukost, parkering och daglig städning. Våra gäster brukar tala väl om den hjälpsamma personalen ...
9,6/10 Exceptional! (658 recensioner)
Great stay. Clean and nice room. Had a view over the charming Plaza Libertad. Wonderful staff at the hotel! Thank you Acunsión! Can also recommend the cheap and tasty menu del día in the restaurant under the hotel: La Pitera.

Recension från 31 okt. 2021

Salamanca Suite Studios
Zenit Aparthotel Hall88

Zenit Aparthotel Hall88

4 out of 5
Calle Peña De Francia 48 Salamanca Salamanca
Detta lägenhetshotell för affärsresenären ligger i Salamanca. Här har du tillgång till gratis wi-fi, frukost och rumsservice. De populära sevärdheterna Colegio ...
8/10 Very Good! (323 recensioner)
Dålig frukost slitet hotellrum hjälpsam trevlig personal

Recension från 28 sep. 2025

Zenit Aparthotel Hall88
Prisma Suites

Prisma Suites

3 out of 5
C. Condes de Crespo Rascón Salamanca Salamanca
Detta lägenhetshotell ligger i Salamanca. Här har du tillgång till gratis wi-fi, sängtillbehör av högsta kvalitet och en regndusch. De populära sevärdheterna ...
9,4/10 Exceptional! (72 recensioner)
Very nice and clean. Close to attractions

Recension från 30 dec. 2025

Prisma Suites
Lägsta pris per natt som vi hittade under de senaste 24 timmarna, baserat på 1 natt för 2 vuxna. Priser och tillgänglighet kan komma att ändras. Ytterligare villkor kan gälla.